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    Systematic music marketing. Practical application

    In the classic sense, marketing for business generates an influx and retention of an audience; in the music business – it's the same, and yet – with a special specificity. We are talking about a marketing strategy for a music project – from positioning and identifying the target audience to the role of social networks and promotion on streaming platforms.

    Duration: 1 hr, 38 min

    Lecturer: Pavlo Striletskyi

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    Music business. Foundations of a profitable artist

    The difference between the music and show business. Where to start an artist's career? How to retain an existing and bring in a new audience. The artist's personal brand. How to lead the audience to streaming platforms? Playlists, how to get into them? Briefly about music PR.

    Duration: 1 hr, 15 min

    Lecturer: Pavlo Striletskyi

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