
In the classic sense, marketing for business generates an influx and retention of an audience; in the music business – it's the same, and yet – with a special specificity. We are talking about a marketing strategy for a music project – from positioning and identifying the target audience to the role of social networks and promotion on streaming platforms.
Duration: 1 hr, 38 min
Lecturer: Pavlo Striletskyi
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The difference between the music and show business. Where to start an artist's career? How to retain an existing and bring in a new audience. The artist's personal brand. How to lead the audience to streaming platforms? Playlists, how to get into them? Briefly about music PR.
Duration: 1 hr, 15 min
Lecturer: Pavlo Striletskyi
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Musixmatch allows you to add and synchronize your music lyrics on digital platforms such as Instagram, Spotify, Apple Music, and Google Search. How to do it yourself? Find out
Duration: 7 min
Lecturer: Pavlo Striletskyi
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