Step-by-step release plan
LECTURE RECORDING FROM MUZIKA
Are you planning your first release and want to get the most out of your budget?
Have you released music before, but the result did not meet expectations?
Register for a lecture from MUZIKA and learn all the steps.
Cost: 450 UAH
You will receive:
01.
Release promotion plan that can be adapted to your budget
02.
Presentation and recording, which you can return to after the lecture
03.
Checklist for release preparation, so as not to miss anything
At the lecture, we will tell you about:
Pre-release preparation: what to consider so as not to waste time and money
Pitching to Spotify: how to increase chances of being added to official playlists
Social media: how to prepare an account for launching an advertising campaign
Promo materials: what kinds exist and whether you need to shoot a music video
Social media warming up: when to start and what it includes
Press kit: what it includes and how to interest the media
PR, SMM, and digital marketing: which tools to choose if the budget is limited
Music mentor: what to do if it's hard to move forward on your own
This lecture is for you if:
You are planning your first release but don't understand how to do it effectively
Tired of searching for information on individual issues? At the lecture, you will get a holistic view of all the steps for promoting a release.
Releases have already taken place,
but the number of streams is low
A lot has been done, but the "result" of the actions is minimal. Familiar? Let's analyze what the reason might be and how to improve your result.
Hesitating about which promotion tools to choose
Do I need to send press releases to the media? Release an album or single? Is it worth investing in targeted advertising? We will consider these and other questions.
LECTURE LEADER
Anastasiia Bocherova
Head of Education Department of MUZIKA music agency, 10+ years in marketing
● has a higher education in PR management
● managed a team of digital, SMM, and PR specialists specializing in promoting emerging artists
● Host of the digital block at the "Brand Composition" practicum
● as an independent artist, she has experience in successful pitching to official Spotify and Apple Music playlists and media
● co-organizer of the "Music Legalize" project
● co-author of the international cultural-musical project "Ukraine on Fire" by composer Dmytro Radzetskyi
● promoted and organized over 100+ lectures, conferences, and forums, producer of educational products from MUZIKA
Lecture cost - 450 UAH
After payment, we will send your message to the MUZIKA chatbot,
where you will receive the lecture recording (available from 24.06) and the presentation.