Brand strategy (00042)
Product code 42
46 900 ₴
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Description
Full-format and detailed brand packaging.
Includes: full analysis of in-depth audience analytics, content plan, and release ideas.
❓what is it: about 100 slides, which includes
✔️Outlining the artist's mission
✔️Positioning
✔️Setting goals and tasks for the month, year
✔️Definition of artist brand values and the emotions they evoke
✔️Profile audit + recommendations
✔️Basic audience analysis + segmentation
✔️Definition of brand archetype
✔️Definition/creation of UVP (Unique Value Proposition)
✔️Generation of slogan + profile bio description
✔️Creation of social media management concept (accent, key message, communication pillars, additional message, tone of voice, frequency and features of posts)
✔️Definition of categories/topics for posts
✔️Development of a tree of topics for posts (for different goals)
✔️Development of visual style and selection of brand colors + moodboard
✔️ Basic design of artist image and their clothing style
✔️Definition of main channels and methods of promotion
✔️Definition of KPIs
✔️Generating personalized IDEAS for brand promotion (not only internet marketing, but also offline)
✔️ If you have demos of new tracks • then for each track we also think through an idea for promo
format: google presentation
✔️what for: to get a holistic view of the project, OF WHERE to move and HOW to move as effectively as possible, will help to occupy a place in the market and increase the recognizability of the project, will reveal you as a personality, sometimes artists after receiving a brand strategy understand their purpose and catch powerful insights, strategy is not just a document, it is psychotherapeutic work conducted at the debriefing, from where we get deep insights
▪️how the process works: you fill out a brief, then we conduct a debriefing via Zoom, develop the basis of the strategy, and in 2 weeks we send an intermediate stage, get feedback from you on whether it resonates or not, whether we are moving in the right direction, what needs to be fixed, etc., then a week later we send the final strategy
Includes: full analysis of in-depth audience analytics, content plan, and release ideas.
❓what is it: about 100 slides, which includes
✔️Outlining the artist's mission
✔️Positioning
✔️Setting goals and tasks for the month, year
✔️Definition of artist brand values and the emotions they evoke
✔️Profile audit + recommendations
✔️Basic audience analysis + segmentation
✔️Definition of brand archetype
✔️Definition/creation of UVP (Unique Value Proposition)
✔️Generation of slogan + profile bio description
✔️Creation of social media management concept (accent, key message, communication pillars, additional message, tone of voice, frequency and features of posts)
✔️Definition of categories/topics for posts
✔️Development of a tree of topics for posts (for different goals)
✔️Development of visual style and selection of brand colors + moodboard
✔️ Basic design of artist image and their clothing style
✔️Definition of main channels and methods of promotion
✔️Definition of KPIs
✔️Generating personalized IDEAS for brand promotion (not only internet marketing, but also offline)
✔️ If you have demos of new tracks • then for each track we also think through an idea for promo
format: google presentation
✔️what for: to get a holistic view of the project, OF WHERE to move and HOW to move as effectively as possible, will help to occupy a place in the market and increase the recognizability of the project, will reveal you as a personality, sometimes artists after receiving a brand strategy understand their purpose and catch powerful insights, strategy is not just a document, it is psychotherapeutic work conducted at the debriefing, from where we get deep insights
▪️how the process works: you fill out a brief, then we conduct a debriefing via Zoom, develop the basis of the strategy, and in 2 weeks we send an intermediate stage, get feedback from you on whether it resonates or not, whether we are moving in the right direction, what needs to be fixed, etc., then a week later we send the final strategy