Online lecture "Pitching to media: what to do so that top media write about you" (00060)

This lecture is for you if you:
- You don't understand how to write a press release and interest media and radio.
- Sent information about your release many times, but you were not taken into rotation or received no feedback.
- You only get into small, regional media, but haven't managed to get into large media.

🙋🏼‍♀️ Host: PETROVOCHKA — brand architect, creates promotion strategies for musicians, artists, and bands in digital.
How an independent artist has experience of independent and successful pitching on KISS FM, MEGOGO live, M1, M2, Muzvar, etc.

🔥Special guest of the lecture: Oleksiy Bondarenko — music reviewer, founder of the media about new Ukrainian culture "Lirum", journalist with 12 years of experience in Ukrainian culture.

At the lecture, we will examine:
▫️Mistakes in pitching and communication with the media
▫️Branding. Key points of your uniqueness in the music market: artist legend, positioning, and USP.
▫️Structure of an effective press release. Concrete examples of press releases that were published in media.
▫️Pitching to media. Using a concrete example, you will learn how to INDEPENDENTLY and effectively pitch your news even to top media. Even if you don't have a PR manager. Even if it is your DEBUT release.
▫️Finding contacts. You will learn where to get a media database. How to search for contacts of the right people in specific media.