Online workshop "Brand Composition"
MUZIKA ACADEMY
Online workshop
"Brand Composition"
Get all the tools to create a distinct brand for an artist or band, and learn how to promote your music on social media.
Estimated start: January 2025
Author: PETROVOCHKA
Brand architect
Creates promotion strategies for musicians, artists, and bands in digital
Unleash your inner artist! A unique workshop awaits you, where you will create your brand legend and positioning. You will find your unique selling points as an artist and understand how to express yourself in the public space.
You will delve into the target audience, develop your brand's visual, learn to work with artificial intelligence, and generate content ideas with ease. In addition, you will get a basis in targeted advertising to increase your audience and promote releases on your own.
The course consists of 30% theory, 70% practice, and 100% support. We will be right by your side throughout your studies, encouraging you and providing constructive feedback to help you shine!
Reviews from first-stream students:
Workshop program
The workshop includes both online meetings on Zoom and video lessons and additional materials
1
Week 1.
Brand foundation
Topics: Mission, vision, brand legend, positioning, USP, audience, brand audit.
Result: you will learn the entire process of building a strategy from A to Z, and define your uniqueness as an artist.
2
Week 2.
Visual style
Topics: key message, archetype, visual, covers, colors, image.
Result: You will form a visual image of yourself as an artist. You will develop a brand style for your content on social networks.
3
Week 3.
SMM strategy. Content
Topics: Unpacking, content, analysis of references/colleagues, Reels formats for artists, basics about lighting, structure, editing.
Basics of visual presentation of Stories / Reels, basics of copywriting.
Result: you will understand what topics to discuss with your audience, find content ideas for several months ahead, and choose references for future shoots.
4
Week 5.
Artificial intelligence for SMM
BONUS LESSON: working with artificial intelligence.
How to generate any ideas, tasks: posting according to a content plan + feedback
Result: You will learn to use artificial intelligence to create a content plan, posts, and creative images.
5
Bonus lecture:
How to organize your first solo concert
Topics: We will tell you how to do your first solo show, even if you have a small audience.
Result: you will understand how to creatively approach your first solo show, and organize everything from idea to implementation.
6
Bonus lecture: Pitching to media: how to reach top media outlets
Topics: recording of a unique lecture with the chief editor of the leading magazine about Ukrainian culture "Lirum."
Result: you will understand how to put together an effective press kit and approach the media to get rotations or publications. You will avoid typical mistakes artists and PR specialists make when communicating with the media.
Learning format
— Weekly video tutorials on every topic that you can watch at your convenience.
— Weekly live masterminds in a group of up to 8 students to exchange experience and feedback on your project and homework.
— Interesting homework assignments that even the busiest artists will find time for ;)
As a gift you will receive:
+ branding workbook, by filling which you will get a ready-made brand strategy.
+ branding guides / checklists that you will keep forever.
+ group chat with the course author and a digital marketer, where you can get answers to burning questions.
WORKSHOP AUTHOR
PETROVOCHKA
Brand architect. Creates promotion strategies for musicians, artists, and bands. 5 years of experience in digital.
● has a higher education in journalism (honors diploma)
● as an independent artist, she has experience in independent and successful pitching to KISS FM, MEGOGO live, M1, M2, Muzvar, etc.
● methodologist for "PR BASICS" and "Personal Brand Creation" courses at SKVOT, one of the largest educational platforms in Ukraine
● had a collaboration with BlaBlaCar
● Author of the "Brand Composition" practicum by MUZIKA, created over 50 brand strategies for social media promotion
Practicum application
Get a consultation regarding training
This workshop is for you if you
01. Artist
The workshop is suitable for both beginners and experienced artists who want to create a brand strategy for themselves and effectively promote their work.
02. PR / Artist or band manager
Active artist managers and PR managers who want to learn how to create comprehensive brand strategies and use SMM tools.
