How we select material
How do we select material?
MUZIKA promotes and distributes only material that meets its internal criteria. We aim to promote quality material that develops Ukrainian music, and we treat our clients honestly. That is why, if in the experience of our marketing, PR, and music production specialists, certain material would potentially demonstrate low efficiency in promotion, we do not take it on.
We understand that the client invests funds in promotion, which is why we consider it fair to charge payment when the effectiveness of the promotion can be predicted. It's hard to hear rejections — and we are sorry if this is your case. Either way, rejection does not mean that you need to give up: only that the material needs to be worked on to the appropriate level.
We do not promote
Russian-language content
Material containing explicit language
Material with low recording and sound quality
Low-quality material is understood as:
1. Low quality of lyrics, songwriting
Vague idea of the musical work, lack of dynamic development of the idea or song plot.
2. Inaccurate vocal intonation
Problems with vocal intonation accuracy (hitting the notes while singing), excessive use of auto-tune where it is not appropriate.
3. Low quality of vocal recording, extraneous noise, etc.
Recording on a low-quality microphone, lack of necessary vocal processing for a high-quality final sound.
4. Low quality of arrangement, mixing, and mastering
Lack of balance between arrangement elements and vocals, sound not meeting industry standards.
5. Content containing aggressive calls, harassment of individuals, or certain groups
Aggressive content aimed at discrediting an individual or group of people, bullying, or humiliation.
6. Indistinct articulation of the text, which makes it difficult to understand
Songs where it's impossible to understand the words due to weak material delivery and articulation of the song's words.