Spotify Wrapped: how artists can prepare and make the most of it
What is Spotify Wrapped?
Spotify Wrapped is Spotify’s annual year-end campaign that lets users see their music preferences over the year. Launched in 2016, the feature has become a true “holiday” for music fans who eagerly await the year’s results.
For listeners: Spotify Wrapped analyzes data on their favorite songs, artists, and genres, and creates personalized playlists. It also shows whether you are, for example, in the top 1% of listeners to a particular artist or what musical “aura” (mood) your preferences had. And of course, everyone is happy to share it on social media.
For artists: Spotify Wrapped is no less important. It is their chance not only to see how their audience has grown, but also to strengthen their connection with fans through interactive tools. Artists can learn about the number of streams, playlists their music has been added to, listener geography, and much more.
Why is Spotify Wrapped important for artists?
For artists, Spotify Wrapped is not just a yearly report. It is a unique opportunity to:
- Strengthen your connection with your audience. Through personal video messages, you can thank listeners for their support, share inspiration, and tell behind-the-scenes stories.
- Boost interest in your music. When Wrapped is released, artists’ profiles on Spotify get more attention, so it’s a great chance to update important information.
- Sell merch or attract support. Spotify lets artists showcase their products or ask for support through the Fan Support section — and Wrapped actively promotes these initiatives.
What should an artist do to get the most out of Spotify Wrapped?
1. Verify your profile in Spotify for Artists.
If you are not yet registered with Spotify for Artists, now is the time to do it. This is the foundation for access to Wrapped and to all the tools.
2. Record a video message for your audience.
Spotify Wrapped gives you the opportunity to create a short clip for your top listeners. This video (up to 30 seconds) allows artists to share exclusive details: talk about the inspiration behind a track, thank listeners, or share plans. Requirements:
- Vertical video.
- No music, singing, or lyrics.
- No logos, graphics, or brands.
Video submission deadline: by November 15.
3. Update the “On Tour” section.
During the Wrapped launch, Spotify will promote your upcoming concerts to fans. To do this, you need to add all events through partner services such as Eventbrite, DICE, or Resident Advisor.
4. Update the Artist Pick playlist.
During Wrapped, artists’ profiles attract more attention, so it is recommended to update the main playlist, highlighting your favorite tracks or latest releases.
5. Think through the Fan Support section.
Spotify supports a financial support feature that allows your fans to support you directly or through charitable organizations. During Wrapped, Spotify actively promotes this section.
6. Publish new merch.
If you have merch you want to sell through Spotify, add it to your profile by November 7. Spotify will integrate your products into Wrapped, increasing the chances of sales.
When will Spotify Wrapped 2025 be released?
The official launch date of Spotify Wrapped this year is from October 1.
Spotify Wrapped takes into account data from January 1 through autumn.
For listeners: how do you use Wrapped?
For listeners, Spotify Wrapped is an opportunity to:
- Learn more about your music preferences and discover something new.
- Share your music taste with friends on social media.
- Get a personalized playlist of your 100 favorite tracks.
However, Spotify Wrapped is also an opportunity for you to support your favorite artists. Buy merch, attend concerts, or support them through Fan Support.
Author: Pavlo Striletskyi
