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Materials: 37–39 of 39
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NewGen Z and Generation Alpha are setting new rules for music promotion. Why glossy videos no longer work, what Lo-Fi and EGC content are, and how a young artist can build an audience on TikTok, Reels, and YouTube without the “millennial pause”
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NewWhile independent artists hold 47% of the global market, music infrastructure is moving under the control of major labels. We break down STVDIO’s 2026 report: how UMG and Warner are buying up distributors, why AI remixes are dangerous, and how the indie sector is fighting for its royalties.
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European Union requirements and updated streaming platform policies on mandatory labelling rules for content created or altered using AI. Which materials require mandatory disclosure, how to correctly add labels to covers and videos.
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How can an artist find their own sound, stop endlessly reworking demos, and write the right brief for a mix engineer? Music producer Ihor Kyrylenko explains the main rules of production, working with labels, and finding a musical identity.
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How can an independent artist organize a concert during wartime and avoid losing money? Concert.ua founder Dmytro Feliksov explains how to calculate the budget, sell tickets, put together a rider, avoid the main mistakes, and build the right relationships with concert promoters.
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Why classical music distribution requires special metadata. A detailed guide explaining the nuances of filling in information when delivering a classical work for distribution.
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When is Ukrainian Music Day celebrated? Find out why it falls on the third Saturday in September and how it is connected to the Chervona Ruta festival
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Where should you invest $300–500 in a release? Why do fake numbers kill a project, how do you pitch media, and how do you build a strategy? The kontrabass agency breaks down PR for indie musicians
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Why is indie a business model, not a genre? On catalog control, major-label acquisitions of The Orchard and AWAL, and building a team that works for you.
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How did the track “Broken Love” become a hit without money or a producer? We break down Kate Soul’s strategy: from filming TikToks on a phone to regular content and growth.
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How did the track “Broken Love” become a hit without money or a producer? We break down Kate Soul’s strategy: from filming TikToks on a phone to regular content and growth.
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Is it really possible to become a successful artist without million-dollar budgets? Mykhailo Yasynskyi candidly on the music industry’s "laws of the jungle."
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Tired of waiting for inspiration? Anna Petrovska shares practical approaches to systematic songwriting: from gathering ideas and the anatomy of a hook to testing a track before release.
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We break down music promotion strategies. Tools for promoting a song and an artist’s brand. Working with playlists and social media.
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How copyright works in Ukraine. A guide based on the meeting with the Ukrainian Agency for Copyright and Related Rights: registering works, fair remuneration, the author’s account, and tips on how payouts work.
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Analysis of sanctions mechanisms, technical algorithmic solutions, and the role of state support in 2026. Discussion, Centre for Democracy and Rule of Law together with the UAASP
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Recap of the “Independent Artist Management” meeting. How do you turn creativity into a business? Read the key takeaways from the meeting with Vlad Lahoma.
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What is a waterfall release and how does it help you grow on Spotify and Apple Music? We break down the benefits, risks, and technical nuances of the strategy for independent artists.
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Dreaming of the music business but don’t know where to start? Volodymyr Pavlovskyi shares his experience: from moving to Kyiv and auditions to the power of community. Read and act!
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Release on a Day of Mourning: What an Artist and Manager Should Do. Stop advertising or remove the track from streaming? We break down the technical and ethical steps a musician should take if a release falls on a Day of Mourning or during a major attack.
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How should a musician respond to criticism? Volodymyr Pavlovskyi shares his own approach to handling comments, the price of advice, and “toxic” people. Learn to tell hate apart from constructive criticism.
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Meeting notes with a representative of the Polish distributor and our key partner – Independent Digital. Guest – representative and artist manager at ID – Andrii Shutka
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Soundcha Content is the main tool for promoting an artist. Get a base of video ideas for musicians and performers so you don’t burn through your budget on targeted ads and can grow on social media for free.
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Soundcharts: a platform for the effective development of a music project. Gather streaming, radio airplay, and chart stats in one place.
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5 current tips for promoting music on Spotify in 2025. Learn how to optimize your profile, pitch a track, use collaborations, and how much Spotify pays per listen in Ukraine. A complete guide for musicians.
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Video instructions for registering in Spotify and Apple Music artist profiles. Sign up in a few steps and get access to the basic settings of your personal accounts on these streaming platforms.
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Practical tips for preventing song leaks, using modern protection technologies, and a detailed action plan in case you lose control of your music catalog. Preserve revenue and access to your own works.
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Features of obtaining a Ukrainian Cultural Foundation grant for recording a music single or album. An overview of the requirements, application stages, and budgeting tips. Take advantage of a discount from MUZIKA HUB to bring your project to life.
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Who is a music manager? What are their responsibilities and rights? After reading, you’ll understand why they’re so essential to an artist’s career development and where to find one
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Want your lyrics to display as karaoke in Instagram/Spotify, etc.? Step-by-step instructions on how to do it
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How can podcasts and interviews be used effectively as tools to achieve goals? What questions should you be prepared for? Methods for improving communication skills on live air.
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Working with a distributor through a label VS an artist’s independence? Differences between a licensing agreement and a production agreement. What rights can a label or distributor hold?
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Sole Proprietor/LLC for the activities of a music project, incl. artist-manager. What to choose? How and when to register? Features of running forms of entrepreneurial activity.
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How our past songs can bring your new work out of the shadows, save resources, and boost brand recognition
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What is distribution, why is it important for an artist and their success? Types of distributors. Which distribution service should you use to distribute your music? Which label should you choose? How do you monetize?
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For a better understanding of the business from the inside, and preparation for today’s challenges. What are the shortcomings of the music market, and what is the takeaway for the comfortable operation of independent music projects.
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Objective assessment of one’s own creativity in the eyes of organizers, clients, and audiences is necessary to break out of the vicious circle of the "starving artist." A brief overview of how to solve the issue of earning money for an artist.
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Find out what Spotify Wrapped 2024 is and how artists can make the most of it to engage fans. Tips for updating your profile, preparing for releases, selling merch, and working with your audience. Maximize your opportunities with Spotify Wrapped!
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How inspiration, networking, and cross-industry information exchange help creative people expand the boundaries of thought. Practical tips, tools, and recommendations for creative professionals seeking new approaches to work and self-development.
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Music Business | Striletskyi
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Description
The music industry is a significant economic sector created by creators, managers, and creator-managers. I help you balance between chaos and system, creativity and finance, the spiritual and the material.
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Serial entrepreneur, music manager, known for collaborations with artists Klavdia Petrivna, OSTY, Morphom, Masha Kondratenko, Natalia Valevska.
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